Digital Marketing is Promoting or selling a product, Services or concept on the Internet. There are different ways we can do it. Like through websites, Email, Facebook, Whatsapp and other Social Media.
A website is a basic necessity for Digital Marketing. Even without a website, we can do Digital Marketing. But, we will have more comfort doing Digital Marketing with our own website.
A website is like a Brochure or Catalogue, which will be available on the Internet. At any time, anybody can visit our website and browse our business details without visiting our business premises.
The website name or the Domain Name is very important for doing Digital Marketing.
Once we complete the Web Design, We have to publish it on the Internet. There are different tools available on the Internet to find out the performance of websites like, how many people are visiting our website, Demographic details and other data to improve our website performance.
There are millions of websites on the Internet and it is a big question where our website stands ? If anybody searches for a product or service on the internet, does our website come on the first page ?
Increasing Organic Search will spread the website to more people and will give us more leads. We have to study and implement on how to increase the organic search.
Google Ads is one of the best option to increase sales leads for our business.
Alternatively we can do content marketing, where the quality content will drive leads to our business.
WHAT WE DO...
We offer a variety of services to our clients including
Email Marketing is an effective tool to reach the targeted Customer at ease. Email Marketing is one of the source of Digital Marketing. In the traditional Marketing, we do Cold Marketing. Visit door to door and making enquiries and do a lot of field work. Which is expensive and time consuming. But, sending marketing emails, we reach the customers quickly and able to get sales leads easily. How do we know that whether our emails land in the customer’s Inbox or Spam. We have software tools to record the emails flow like whether the receiver opened our emails or not. If they click the link in our marketing email, it is also recorded. By the receiver’s action, we can proceed further to promote our business. There are lot of email marketing websites, software tools, we should know which one will get us the better result.
SMS Marketing is an effective tool in Digital Marketing. People use smart phone for browsing, emails and other applications. Short and Crisp messages invoke the minds of Customers to look for further details
SEO- Search Engine Optimization
Everybody browse the Internet and Google Search Engine is the leading Browser in the world. How do we promote our business with the Google Search. Goolge provides lot of tools and application.
Google has expertise in online Advertising and if we can utilize the Google AdWords, we can select the audience and media to promote our business. Apart from this there are a lot of free online Tools available to promote our business online. Branding is another important factor in Digital Marketing. Creating a catchy or fancy name or a image or a logo and popularizing it in the minds of the consumers.
Google Gmail for Business
Instead of using traditional emails, you can start sending emails with your business domain name. Which increase the reputation of your business as well as bring more prospects to your business. To know more click on the bottom link button.
Create an Account with Google Workspace for Productivity and Business Enhancement.
Google Tag Manager
Google Tag Manager is a free tool available with Google which allows you to deploy marketing tags or the snippets of code or tracking pixels on your website or mobile app. Tag Manager is used for site analytics, track conversion, remarketing and more.
CDN Content Delivery Network
Content Delivery Network is a service available for non-disruptive data delivery. Your online content may be hosted in a server in any single place. But, Availability of your online content is based on your Hosting server infrastructure and networking infrastructure. Availing Content Delivery Network services will assist us with fast delivery and availability of online content at any location, all over the world. There are free services available for Content Delivery Network but paid one will give us better result.